NxtUp...Olympics
Iconography
"Ancient script, traditional motifs, cuddly cartoon characters—the Beijing Olympics’ iconography is carefully calculated, and in China, it’s everywhere.
The emblem contains two politically charged components, neither of which is immediately recognizable to those not familiar with Chinese characters or the country’s art history. The dancing figure at the center of the emblem is based upon the Chinese character δΊ¬ (jing), meaning “capital,” often used as simple shorthand for Beijing (εδΊ¬, literally “north capital”); it is rendered in a style evocative of China’s ancient seal script. The logo is made to look like a Chinese block seal—a stamp still used to mark official approval on documents. In concert, those two elements strongly imply an official seal designed to the specifications of the propagandistic demands of the Chinese government and its corporate partners".
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