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“The Bush Shoe”
The shoe hurled at President George W. Bush has sent sales soaring at the Turkish maker as orders pour in from Iraq, the U.S. and Iran.
The brown, thick-soled “Model 271” may soon be renamed “The Bush Shoe” or “Bye-Bye Bush,” Ramazan Baydan, who owns the Istanbul-based producer Baydan Ayakkabicilik San. & Tic., said in a telephone interview today.
“We’ve been selling these shoes for years but, thanks to Bush, orders are flying in like crazy,” he said. “We’ve even hired an agency to look at television advertising.”
Iraqi journalist Muntadar al-Zeidi hurled a pair at Bush at a news conference in Baghdad on Dec. 14. Both shoes missed the president after he ducked. The journalist was jailed and is seeking a pardon from Prime Minister Nuri al-Maliki.
Baydan has received orders for 300,000 pairs of the shoes since the attack, more than four times the number his company sold each year since the model was introduced in 1999. The company plans to employ 100 more staff to meet demand, he said.
“Model 271” is exported to markets including Iraq, Iran, Syria and Egypt. Customers in Iraq ordered 120,000 pairs this week and some Iraqis offered to set up distribution companies for the shoe, Baydan said.
Via bloomberg.com
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