NxtUp...Print & Web
Embedded Mini 3-D Ad
"This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around."
Via TechnoBob
That is awesome... It's exactly like the Eye of Judgement PS3 game!!
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