Interactive Treasure Hunt
Last Thursday, Lady Gaga and Starbucks launched ‘SRCH,’ a digital scavenger hunt across its online properties from Facebook to Twitter to Foursquare. Gaga fanatics can follow her exploits and search out clues for a chance to win a boatload of prizes, with the top winner gaining special access to a Lady Gaga concert during her 2012 world tour.
Fans can activate the game by scanning the QR code posted in participating Starbucks stores, or by visiting Frappuccino.com/srch.
Truly, Lady Gaga is the monarch of today's social media.
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